Advertising has and is continuing to change. Uprising college freshman will have to adapt to the new field of advertising. There now is a overwhelming amount of ads being thrown at consumers everyday. Because of this it is extremely important to establish and make a personal connection with your target audience.
Having a personal connection with the consumer is important, especially when you have a lot of competitors, because when that is the case you aren’t necessarily selling your product so much as your brand image. If all the products and prices are similar the consumer will go with the brand they “like” the best, aka the one they know and feel positive towards.
Shane McDaniel Blog 